Get Clear on your brand messaging

Sometimes we get too close to our own work.

Hi! I’m Zach Meincke.

After 10 years working in television writers’ rooms on hit shows like Hawaii Five-0, Criminal Minds, and The Bridge, I’ve learned a thing or two about how to attract and reach an audience where they are with wild ideas.

I’ve used these methods with brands like First Onsite Property Restoration, Shatterbox, and Deitz and Lynch Capital. My mission is to help startups and consultants like you take your complex ideas and translate them into easy-to-understand content and a brand messaging foundation that supports your internal and external teams as your business scales up.

Book a free strategy call

  • “Zach is a natural strategist with an innate ability to identify growth opportunities. We’ve worked together for a long time, and some of the best epiphanies our business has come to are a direct result of our partnership.”

    Adrian Fulle - CEO of Good Salt Life

  • “Zach very quickly understood what we were doing. He asked the right questions and listened closely. And then he helped us see how we could tell our story in a better and more effective way to the audiences we were persuing.

    Dustin Baker - CEO of Shatterbox

  • "Zach is our strategic sounding board. He helped us clarify our brand and now we’re mapping out ads and lead gen. Total partner."

    Kathryn Lynch - Financial Advisor at Dietz and Linch Capital

what it’s like to work together

We start by learning about you and your company.

  • 1:1 founder chat

  • Additional stakeholder conversations

  • Audit of existing content

We unearth the narrative that brings clarity to what you're developing and why it matters.

Discovery

I build a strong, strategic foundation that supports your true story. This is:

  • Who you are

  • The customers you serve

  • What you believe and value

  • What your customers care about

  • What makes you stand out in a crowded market

A clear story that serves everyone internally while attracting investors and customers.

STRATEGy

Plan

I help you translate the above into clear, actionable communication for internal teams and external audiences.

  • Go-To-Market Messaging

  • Founder decks

  • Team comms

  • Early-stage content strategies

Packages I OFFER

  • 1 week
    $2.5K – $4.5K

    For founders who are:

    • Pre-launch, pre-fundraise, or pre-hiring

    • Feeling stuck, foggy, or misaligned internally

    • Tired of repeating a half-baked pitch

    You get:

    • Founder interview & narrative intake

    • Strategic positioning + value prop clarity

    • 10-slide internal “clarity deck”

    • One-liner, elevator pitch, and founder story

    • Optional team alignment summary


    You’ll finally have the words for your deck, your team, and your brain.

  • 3–4 weeks – Your story as strategy
    $7K – $12K

    For teams who are:

    • Scaling beyond the founder’s voice

    • Struggling with scattered messaging

    • Hiring, fundraising, or entering GTM

    You get:

    • Full founder sprint output

    • Messaging architecture + brand pillars

    • Internal story for hiring/onboarding

    • External messaging map (site, deck, content)

    • Strategic doc or Notion-based system


    Your whole team, not just the founder, can speak the same smart, sharp story.

  • 6–8 weeks
    $12K – $20K

    For startups who are:

    • Prepping for launch, Series A, or serious GTM

    • Creatively strong but strategically unclear

    • Ready to lead with narrative across channels

    You get:

    • All Narrative System deliverables

    • Strategic comms plan + editorial calendar

    • Creative signal playbook (site, pitch, socials)

    • Founder's personal POV + thought leadership map

    • Ongoing review or coaching as needed


    Your narrative scales. The market hears one clear, consistent voice, and it’s yours.

  • We’ll rebuild your deck with your new strategies in place.

  • Make hiring great candidates easier with clear language that you can use to attract and onboard top talent quickly.

  • 4 Sessions - 2K

    Empower a team member to execute communications and effectively tell your story.

  • Strategic Storytelling Support - 2.5-5k/month

    Retain my services on a fractional basis.

Build Your Strategy